The pandemic is slowly lagging behind, but everyone has been hit by it. There is a new way of seeing the world, the home has been re-signified, properties have been redefined. Relationships with things, not just people, have also changed. The consumer of the future has a new face.
If the changes are affecting the market as a whole, those who live in the fashion world must be more sensitive. It’s not just a matter of following new rules, new directions, but understanding what the consumer of the future really wants.
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Synchronizing strategies and trends
More than knowing, it is necessary to understand the different profiles that make up the consumer of the future 2023. Which one is the base of your target audience ? What is the best approach to address your pains and needs? How to translate your desires into clothes, in an ever-changing world? How to align your branding strategy with new trends?
All these aspects need to be answered in the fashion surveys for the next collections. They will help create and direct engagement actions, creating differentials that will increase customer identification and, consequently, customer loyalty.
With these surveys and always attuned to trends , you can plan launches according to the tastes of your brand’s consumers. Investing in quality launches and in fashion is one of the keys to success, always thinking about the consumer of the future 2023.
